Strawberry Fanatic is a Spanish born brand that aims to cater young women that feel identified with the brand's aesthetics, as shown on Instagram.
The concept of Strawberry Fanatic saw its inception during my time at Parsons School of Design, in Paris. At a place with such a vividly creative environment, the concept started to take shape and form. The brand then followed me to UCL, where it began to grow through an accelerator program for entrepreneurship and a financial kick start.
The year that followed was one full of hard work and entrepreneurial failures. Still, I was stubborn in thinking that I wanted to launch a swimwear capsule collection, turning my online designs into a tangible reality. I was and still am determined to break the status quo of a push-up and adorned dominated offering, with the ultimate aim to make age a blurred concept in swimwear shopping, bridging the gap between brands such as Disney and Victoria Secret.
Business-wise, I am proud to say that the whole supply chain is done locally, in Madrid. This is aiding me to construct a sustainable swimwear brand, being responsible with the environment whilst I satisfy the needs of my growing customer base.
No waste NOTHING is thrown away, scraps are reused or recycled.
EVERYTHING IS MADE LOCALLY IN MADRID, SPAIN
MATERIALS BOUGHT IN MADRID, SPAIN
PACKAGING MADE OF RECYCLED PAPER